As a general rule I try to keep New Year’s Resolutions to a minimum. Probably because I don’t have a great track record of sticking with them past February or March (does anyone? I’d like to know their secret). This year I’ve decided to frame some planned changes as resolutions to make them more seasonally appropriate. I had already decided that 12/2013 was going to be more of a soft open for the business as I sort out some issues and learn to use my credit card reader. 2014 is when I plan to begin trying to really get things going. In light of that, I have made a couple of “resolutions” to start out the new year.
The first is to be more active in marketing my practice. Most of my ideas are pretty standard, but I have a couple cool things to try out too. The first idea is a tried and true one. Announcing…
The referral discount! Send me a new client and you get $10 off your next massage when they show up for their appointment. Make sure they tell me who sent them (preferably once when booking, and again at the start of the actual appointment). You can save them up and get a free massage if you want, or use them right away. I might even make it transferable, though I can foresee some difficulties with that.
The second is a resolution that is both professional and personal. I want to be kinder, gentler, and more compassionate. To other people, yes, and also to myself.
This is an interesting article making the social networking rounds. I am a goal-oriented person (kind of), but I like the idea of switching to systems. I mean, anything that stops people from injuring themselves during work outs gets the Margaret (Harbor) Seal of Approval.
How about you? Any resolutions, goals, or systems you want to share here? Or how about suggestions for sticking to resolutions?